Brand and Creative Director
I focus on people first. I partner with channel owners and leaders to understand what the business is trying to solve and guide my team toward meaningful creative solutions.
Photo by Joe Mazza
At the core of my work is relationship building. I spend a lot of time listening and understanding what our channel leads, marketing teams, and operators are actually trying to solve. Creative is not about checking a box or pushing work through a ticketing system. It is about asking the right questions. What is the real problem? What is the business impact? How can creative thinking move
us forward?
I lead a multidisciplinary team, and that means supporting them as people as much as creatives. I make sure they have what they need, that they are included in the right conversations, and that they have a seat at the table early enough to do their best work. Reporting directly to the CMO helps me stay close to our business goals and translate them into creative strategies that matter. That is the work I care about. Building trust, solving problems, and leading teams in a way that creates real momentum for the brand.
CURRENT ROLE: Leading Brand & Creative at a 70-Location National Network
Driving the brand evolution of 35+ legacy brands
Leading creative/brand strategy for national partnerships (Lowe’s, etc.)
Building a scalable creative and production system
Leading the Consumer Decision Journey transformation
Launching enterprise DAM and design system
Leading rebrands including Allgood Home Services and Rightime
Home Services
If there is something specific you would like to see, I am glad to share specific work samples. I am a creative leader who will roll up my sleeves.
When I am not working, I am living in the Indiana Dunes with my family and three dogs, writing music. Check out my music page.
They like me, they really like me.
From LinkedIn
Acacia P. - One of my faves…
Senior Regional Marketing Manager, ARS
“I highly recommend Gina for her exceptional creativity, strategic thinking, and leadership skills. In our collaboration, she consistenyly demonstrated a keen understanding of market trends and branding. With a unique ability to translate ideas into visually compelling concepts. Gina is a valuable asset to any creative team, bringing innovation and a fresh perspective to every project.”
Anthony B. from my team at JLL said…
“I had the pleasure to work on Gina's team for the last two years I worked at JLL. Gina's talent, experience and unique creative perspective never ceased to surprise me throughout my entire tenure. Her genuine nature combined with her disciplined work ethic is more than what I could have hoped for from a leader. Gina’s ability to work in a high level to build and improve creative work processes while supporting her designers and then switching gears to designing is unmatched. Considerate, passionate and a tremendous talent. Gina's the full package and more as a creative leader.”
I didn’t make her say this.
Leigh B. - Art Director, JLL
“Gina is an exceptional creative leader and invaluable partner to all who work with her. As the go-to creative genius and advisor at JLL, she is innovative, versatile, and achieves anything she sets out to do. Gina takes charge in leading the creative process for designs that give our business the edge, as she takes any design to the next level and brings ideas to life that fit the needs of the client and beyond. I consider Gina a mentor, as she’s guided me in my growth as a designer and creative leader which has inspired me to reach beyond my day-to-day and go farther in my career. Gina is the champion of making her dreams a reality and she will do the same for anyone she partners with.”
I miss working with this one!
Sheila O.
Senior Copywriter/Manager, JLL
“Even though I have worked with Gina at JLL only a couple of years, it seems like it's been much longer. I'm a senior copywriter for JLL, and she is one of the best art directors I’ve ever worked with — so it was no surprise when she became JLL’s associate creative director for the Americas. Gina is always collaborating with her colleagues, brainstorming new ideas, celebrating the creativity of her team and bringing out the best in them. With her expertise and enthusiasm for design, she makes everyone around her better, and ensures that every interaction with the design team is a positive, fun experience. Her bright outlook and cheery demeanor not only makes it a pleasure to work with her but improves the productivity of her team, leading to amazing results. Sometimes, it's the people you work with that make you love your job, and for me, Gina is definitely one of those people.”
I learned so much from Joel!
Joel C.
Creative Operations Director, JLL
“I cannot recommend Gina enough as an incredible Creative Director and team leader. I worked alongside Gina for many years at JLL as she was one of the key leaders who brought a disparate network of almost 100 designers together into a cohesive in-house agency.
So many times she has helped us out of difficult situations with her out-of-the-box creative problem-solving skills. She is able to present to the C-Suite one moment and create camaraderie with her individual contributors the next.
I admire her team-building, people-management skills, and general approach to work and life. She has the rare ability to see the overall operational picture and create a cohesive strategy for a team and get into the weeds with a creative project when necessary.
But these are just a lot of fancy buzzwords to say that she is awesome in the true sense of the word and brings tremendous value to any organization that is lucky to have her on the team.”